Becoming A Certified Financial Trainer with Catriona, Danielle & Sydney

For the first time ever, The Financial Gym is offering a certification program for non- Financial Gym employees to become a Certified Financial Trainer. On this episode of Financially Naked: Stories from The Financial Gym, three of our Certified Financial Trainers, Catriona, Danielle and Sydney are here to talk about the brand new licensing program and what kind of person would make a great Certified Financial Trainer!

Podcast Notes

  • A Certified Financial trainer takes a ‘fitness style’ approach to clients’ finances. They work with people one-on-one to set goals and provide the financial plan to help them achieve those goals. They’re accountability partners, coaches, and someone to celebrate the wins with! 

  • The new Certified Financial Trainer Program teaches everything you need to know about personal finance and working with clients of all financial shapes and sizes. It encapsulates a lot of information. 

  • There are three different options, all of them require passing the Certification Test to prove your mastery of the material in order to become fully licensed as a Certified Financial Trainer. 

  • The schedule is designed to accommodate busy lives and schedules.

The three tiers of the certification course are: 

THE FUN RUN

  • Two weeks of personal finance training,. 

  • Self-directed materials and videos to keep for your reference

  • A Slack Community and office hours with a veteran CFT to ask questions during the course. 

HALF MARATHON: Everything included in the Fun Run tier, plus:

  • An additional week of business and coaching training (3 weeks total)

  • Access to The Financial Gym online courses

  • Ongoing access to the Slack Community and office hours with a Team Lead 

  • Once certified, you will be included on the CFT directory website to help new clients find you

FULL MARATHON: everything included in the Half Marathon tier plus: 

  • A Level 3 Financial Plan for your business and personal finances from a veteran CFT

  • Continuing one-on-one coaching with a veteran CFT

  • Additional marketing toolkit and productivity licenses and training for 1 year

  • Client leads to start growing your business from day 1.

Who would be a good fit for the Certified Financial Trainer program? 

  • Someone looking for a career change. If you’re interested in personal finance or have been on your own journey and want to break into the space professionally. 

  • If you’ve been thinking about adding a financial certification for a while, but couldn’t find the right program for the right price. 

  • If you are already a coach, this can be an additional offering and area of expertise. It can help you find a niche and serve your community. 

  • If you have a client facing business, financial coaching can be a great service to add to your offering ( Enrolled Agents, CPA’s, or other financial professionals wanting to expand their current scope.) 

What are some personality traits of a great Financial Trainer? 

  • Empathy and magic are really important. Being able to have open minded conversations. 

  • There is a lot of emotion surrounding money and the space needs to be a judgment free zone. Being an active listener, allowing the clients to release their shame, and meeting them where they are. 

  • Someone who is understanding makes a great Financial Trainer. If you’ve been on your own personal finance journey, you have the understanding and empathy to help others on theirs. 

  • This is a great program for so many different kinds of people. Personal finance is so personal and everyone can bring their own unique backgrounds and touch to the job.

  • The number one goal at the Financial Gym is to bring financial knowledge to as many people as possible. This program is one way we’re doing so in 2022! 

  • If you want to learn more about becoming a Certified Financial Trainer, head to the Financial Trainer Certification page to learn more today!

Meet The Trainers
Meet Catriona Williams, Level 2 Certified Financial Trainer & Podcast Producer!
Meet Danielle Thomas, Level 2 Certified Financial Trainer
Meet Sydney Kobell, Level 2 Certified Financial Trainer


Listen to Sydney’s previous episode: Finances of Freezing Your Eggs

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