Meet The CEO: The Future of Financial Gym
To our valued Financial Gym community,
In June, my partner, Andrew, and I acquired The Financial Gym. We’re excited to join the passionate team you’ve trusted for years and expand on a mission we deeply believe in: connecting the best of financial services with the best of professionals to provide individuals and families the confidence and tools they need to reach their financial goals.
That mission starts here. We believe The Financial Gym represents the future of our industry and has been “doing it right” from the beginning, meeting people from all backgrounds and situations where they are and helping them build a money plan they can prosper with. Our approach is clear, empathetic, and non-judgmental, grounded in real human partnership with a coach who’s by your side.
I’ve been up close and personal with this industry and have seen firsthand how only those with high net worth are courted by experts in budgeting, tax planning, wealth management, estate planning, insurance, and more.
The overwhelming majority of Americans are told two words: “Financial education.” Translated: “Figure it out yourself.”
Even those who have advisors on hand, but for whom good day-to-day financial habits are not intuitive, or who need additional help through major life changes, have very few professional options available to them.
We’re talking about straightforward financial help. Why is it so hard to find?
It's not right. Imagine if getting fit meant only watching YouTube because personal trainers had a fitness requirement. Wild, right? No real-time feedback. No accountability. No plan built for you. And you have to already be fit in order to get help. It doesn’t make any sense.
Most people don’t have the time or desire to become a fitness expert just to see results in the gym. So why is everyone expected to DIY personal finances?
Whether you’re $30,000 in credit card and student debt, adjusting your budget after a life-changing event, or ensuring your 401k or inheritance supports your goals, you deserve personalized, expert guidance to help you navigate it all. More than that, you deserve to work with someone willing to put themselves in your shoes to help you reach your financial goals in the context of your situation.
Financial Gym Trainers and advisors have provided that type of support for nearly 10 years and for over 15,000 clients, holding a perfect 5.0 Trustpilot rating. That’s not luck.
The team and I will continue Financial Gym’s mission, while adding resources. We are reducing administrative work for our trainers so they can spend more time with our clients, leveraging new marketing tools to share our message with a broader, more financially diverse audience, and giving our Trainers more tools and services to better support their clients in achieving financial success.
Through our joint work at TIFIN (called "the AI-specialist fintech shop" by International Banker), my experience in financial media, fintech, and startup company-building, and Andrew's work directly advising thousands of clients across income ranges and personal circumstances, we bring over fifty years of experience empowering individuals with their finances.
As we grow The Financial Gym, we are guided by these core values:
Human-Centered Approach: Technology is nice, but it can’t replace the value of human connection. We leverage technology to maximize our trainers’ time for personalized client interaction, ensuring meaningful partnerships in navigating life’s financial challenges.
Professional Guidance over Self-Education: The phrase “financial education” should be considered on the same level as “auto education,” “medical education,” “fitness education,” or “nutrition education.” It’s important, interesting, and valuable to learn, but it’s not a substitute for a professional partner to help you.
Equal Support for All: Your financial “situation” does not define the support you deserve. Whether managing millions and needing a clearer budget, tackling significant debt to rebuild credit, or optimizing retirement savings to align with personal goals, every client receives the same dedicated, non-judgmental advice.
A Team Trained on Trust and Empathy: Our diverse team is united by a shared commitment to knowledge, empathy, and genuine connection, especially in vulnerable areas like finances. Every Trainer has a unique background and financial journey, just like our clients do. We are here to build lifelong relationships with our clients through truth, integrity, and transparency every step of the way.
On behalf of myself, Andrew, and the rest of the team, we could not be more excited to bring The Financial Gym to new clients and team members around the country.
And more importantly, we are grateful to have you with us for this journey.
Please contact me directly with any questions or just to set up time to chat: ian@fingyms.com.